Market Depth
More than 30 sports and thousands of events a day, from Test cricket and the IPL to table tennis and darts.
Bet365 started in a portable office in Stoke-on-Trent in 2000 and grew into one of the largest online bookmakers on the planet, with more than 10,000 staff and around £4 billion in yearly revenue. Indian punters know it for deep cricket markets, live streaming and slick in-play betting. In this bet365 review we look at what the bookmaker does well, where it falls short, and answer the questions we hear most often from India: can you still open an account, is there an app or a bonus code, and what should you use instead?
Our Rating
8.7/10
A quick look at who runs the bookmaker, where it is licensed and how big it really is. Everything below comes from public company information and regulator registers.
| Detail | Information |
|---|---|
| Brand | bet365 |
| Founded | 2000 (online since March 2001) |
| Founder and owner | Denise Coates and the Coates family |
| Leadership | Denise Coates and John Coates (co-CEOs), Peter Coates (chairman) |
| Headquarters | Stoke-on-Trent, United Kingdom |
| Operating companies | Hillside group, including Hillside (UK Sports) ENC and Hillside (UK Gaming) ENC |
| Main licences | UK Gambling Commission, Malta Gaming Authority, plus local licences in several US states, Ontario, Brazil and France |
| Staff | 10,000+ |
| Annual revenue | About £4 billion (financial year 2024) |
| Products | Sports betting, in-play, live streaming, casino, live casino, games, poker in some markets |
| Availability in India | Not accepting customers since 2023 |
| This site | Independent review, not the official bet365 website |
Short answer: there is no bet365 in India any more. The bookmaker stopped accepting customers from India in 2023, after the 28% GST on online betting deposits made the market unviable for many international operators, and it has not come back. New accounts with an Indian address are refused, and there is no India app, no rupee account and no Indian bonus code.
The legal backdrop has also changed. In 2025 India passed the Promotion and Regulation of Online Gaming Act, which targets online money games and their promotion; its full commencement and court challenges are still pending. If you want to bet online from India today, our guide to bet365 alternatives in India compares the options.
In the countries where it operates, the site opens on a plain top bar with Sports, In-Play, Casino, Live Casino, Promotions and your account area, plus a sports menu down the left. Most sections are one or two clicks away, and on desktop the bet slip sits on the right of the screen. Some find the design old-fashioned, but it is fast and very consistent across the desktop site, the mobile site and the app. The version you see depends on your country, and none of them is open to Indian accounts.
If you cannot open an account, why read about it at all? Because this is the sportsbook others are measured against, and many sites aimed at India copy its features. Knowing what the original does well helps you pick a good alternative and spot a fake:
More than 30 sports and thousands of events a day, from Test cricket and the IPL to table tennis and darts.
Football, tennis, cricket, racing and basketball streamed right inside the betting screen.
Combine match winner, top batter and total sixes from one game into a single bet with one price.
Settle a bet early, in full or in part, before the final ball is bowled.
Licences from the UK Gambling Commission, the Malta Gaming Authority and national regulators worldwide.
In licensed countries, opening an account takes a few minutes. The steps below describe that process for readers abroad; they do not work with an Indian address.
Our registration and login guide covers each step and the most common errors.
Once you have an account, logging in is simple: enter your username or email and password, or use fingerprint or Face ID in the app.
The catch is location. Your address and connection are checked at sign-up and at every bet365 login, so Indian details are rejected and messages like “your details weren’t recognised” appear. Trying again through a VPN breaks the terms and can get an account closed with winnings withheld.
Licensed bookmakers must know who their customers are. Before the first withdrawal you are asked to verify your identity and address, usually with a photo ID and a recent document such as a bank statement or utility bill. These checks protect against fraud and underage gambling, and they are part of the reason withdrawals go back to the method you deposited with.
Never send ID documents to a website or Telegram contact that offers to verify an account for India: genuine checks only happen inside the official account area.
Promotions depend on the country. In the UK, new customers who place a £10 qualifying bet currently receive £30 in Bet Credits, while regulars get Acca Boost, Early Payout, Bet Boosts and free-to-play games such as Prize Matcher. In most markets you do not even need a bet365 bonus code: the offer is applied automatically when you sign up.
For India the answer is simple: there is no valid code, joining bonus or rupee offer, because Indian customers are not accepted. Any page promising one is not genuine. The full breakdown of each promotion is on our bonuses page.
The UK sports offer, as described by review sites in October 2026, works like this: deposit at least £5, place a qualifying bet of £10 at odds of 1/5 or longer, and receive £30 in Bet Credits. Bet Credits can be staked like cash, but the stake is not returned with any winnings. In US states the equivalent is paid as bonus bets, with amounts that vary by state.
The UK casino runs a separate “10 Days of Free Spins” offer: up to 500 free spins over 20 days on selected slots, with no wagering on the winnings. Promo codes shown on affiliate sites only track referrals and do not change the offer. Terms change often, so always check the version for your own country.
Payment options depend on the country. In most licensed markets you can use debit cards, bank transfer, Apple Pay and e-wallets such as PayPal, Skrill and Neteller, plus local methods. Limits are set per method, and withdrawals normally go back to the method you deposited with once your identity is verified.
| Method | Availability |
|---|---|
| Visa and Mastercard debit cards | Common in licensed markets; withdrawals usually go back to the card |
| Bank transfer | Available in many markets |
| Apple Pay | Depends on country and device |
| PayPal, Skrill, Neteller | Depends on country |
| Paysafecard | Depends on country |
| UPI, Paytm, PhonePe | Not offered: India is not a served market |
Because Indian customers are not accepted, there are no INR accounts and no UPI, Paytm or PhonePe. More on deposits and withdrawals.
Most people bet on their phone these days, and there are two ways to do it: the official app for Android and iOS, or the mobile site in any browser. The app adds push notifications, Face ID or fingerprint login and a quicker bet slip; the mobile site needs no download at all.
One rule applies to every platform below: official apps are released only through app stores and the bookmaker’s own channels in licensed countries, each version works only in its home market, and there is no India version.
Android users in licensed countries get the app from Google Play where the store allows betting apps, or from the bookmaker’s own download channel in that market. There is no official India APK, so any “bet365 APK for India” on a third-party site is not genuine and may carry malware or steal login details.
Our bet365 app guide shows how to tell a real app from a fake one.
On iOS the app comes from the Apple App Store in countries where it is listed. Each listing is tied to its market, so the version for one country does not work in another, and none of them accepts Indian accounts. Once installed, it supports Face ID login, push notifications for bet results and live streaming.
You do not need to install anything on Windows or macOS: bet365 online works in any modern browser, and the larger screen is the most comfortable way to follow several live events at once, with the bet slip, live stats and stream visible together. The same location rules apply as on mobile.
Bet365 sports betting is the heart of the brand. Pre-match markets usually open days in advance, and almost every big fixture gets a full in-play menu with bet365 odds that move after every ball, point or goal. Many punters use these prices as a benchmark even when they bet elsewhere, because they are sharp and update quickly. Here is how the main sports compare.
Cricket coverage is among the deepest in the industry. Tests, ODIs and T20s are all priced, with markets such as match winner, top batter, top bowler, total sixes, runs in an over and method of the next dismissal, plus ball-by-ball live betting.
More in our cricket betting guide.
The Premier League, Champions League, Europa League, La Liga, the Indian Super League and hundreds of smaller competitions are covered. Asian handicaps, corners, cards and player props are standard, and Early Payout settles a Full Time Result bet as a winner once your team goes two goals up. See our football page.
Kabaddi is one of India’s most watched sports, with the Pro Kabaddi League drawing huge television audiences, but it sits on the fringe of international sportsbooks. Where kabaddi is priced at all, expect a short list of simple markets such as the match winner, and coverage that varies by country and season. Readers who want Pro Kabaddi League markets should look at the India-facing sites in our comparison of betting sites.
All four Grand Slams plus ATP, WTA, Challenger and ITF events, with set betting, game handicaps and point-by-point in-play markets. Many matches are streamed live. Details on our tennis page.
Spreads, totals, quarter betting and player points, rebounds and assists across the NBA, EuroLeague and FIBA tournaments. Read our basketball guide.
Bet365 horse racing is one of the brand’s oldest strengths, with UK, Irish and international meetings and live streams of most races. Beyond that, the menu covers almost everything:
If you are new to sportsbooks, this is how a bet works at any licensed bookmaker, including this one in the countries where it operates:
None of this is possible from India, because Indian accounts are not accepted.
The esports section follows the biggest tournaments in Counter-Strike 2, Dota 2, League of Legends and Valorant, with match winner, map winner, map handicap and total maps markets, plus live betting on the main events. Our esports guide covers the tournaments worth following.
StarCraft II no longer draws the crowds of the big team games, and esports betting across the industry has moved towards CS2, Dota 2 and League of Legends. Where StarCraft matches are priced, expect simple match winner and map handicap markets on the larger events, with availability that depends on the calendar and your country.
Dota 2 is one of the core titles in the esports book, with The International and other top tournaments priced before and during play. Typical markets are match winner, map winner, map handicap and total maps, and the odds shift quickly as a game swings.
CS2 is usually the most heavily bet esports title. The Majors and other top-tier events get match winner, map winner, handicap and total maps markets, with live betting during the biggest matches.
League of Legends is covered from the regional leagues up to the World Championship, with match winner, map handicap and total maps markets. Valorant has joined the line-up as its professional circuit has grown, so its main international events are priced as well.
Virtual sports are computer-generated events, such as football matches or horse races, whose results come from a random number generator rather than real play. A new event starts every few minutes, so there is always something to bet on, but there is no form or team news to study and the house edge is built in. Which virtual sports are offered varies by country. Treat them as a quick game of chance, not a test of sports knowledge.
Beyond the basic match winner, most bettors use one of three approaches: betting before the start, betting live, or building a custom bet from a single game. Each suits a different style.
Pre-match markets open days or even weeks before big events, which gives you time to check form, pitch reports, team news and head-to-head records. The price is fixed when you place the bet, so spotting value early is the main skill.
Live markets update after every ball, point or goal. Prices move fast, and some markets are briefly suspended after key moments such as a wicket or a penalty. In-play rewards quick reading of a game, but it is also where impulsive bets happen, so set a limit before you start.
Bet Builder combines several markets from the same match into one bet with a single price, for example match winner, top batter and total sixes. It is offered on more than 15 sports. Every part has to win, so the bigger odds come with bigger risk.
From a simple single to a 15-line system bet, every common format is supported:
| Bet type | How it works |
|---|---|
| Single | One selection; returns are stake × odds |
| Double / Treble / Accumulator | Two or more selections in one bet; every leg must win and the odds multiply. Winning accumulators can qualify for Acca Boost |
| System bets | Trixie, Patent, Yankee, Lucky 15: many combinations, so not every pick has to win |
| Draw No Bet | Your stake comes back if the match ends level |
| Bet Builder | Several markets from the same match in one bet |
| Cash Out / Partial Cash Out | Settle all or part of a bet before the event ends |
| Early Payout | Qualifying football bets paid out when your team goes two goals ahead |
In-play is the brand’s signature. Hundreds of events run at once, each with live score animations, stats and odds that react to every ball or attack. Bet365 live streaming is open to customers with a funded account or a bet placed in the last 24 hours, and covers football, tennis, cricket, basketball and racing. When a match is not streamed, the live score centre shows animated play-by-play instead.
Cash Out is available on most in-play markets, so you can lock in a profit or cut a loss before the final whistle.
Next to the sportsbook sits a casino with slots, jackpots, roulette, blackjack and a live dealer lobby. In our bet365 casino review the bet365 games we tried all loaded fast and the selection is well curated, but the library is smaller than at casino-only brands, and the line-up changes from country to country because each regulator approves titles separately.
| Game | Provider | RTP | Volatility |
|---|---|---|---|
| Gates of Olympus | Pragmatic Play | 96.50% | High |
| Sugar Rush 1000 | Pragmatic Play | 96.53% | High |
| Big Bass Bonanza | Reel Kingdom | 96.71% | High |
| Book of Dead | Play’n GO | 96.21% | High |
| Starburst | NetEnt | 96.09% | Low |
| European Roulette | Various | 97.30% | Medium |
RTP figures are the providers’ default values; operators may run other versions, so check the info panel inside each game. More in our slots and Aviator guides.
The bet365 live casino streams real dealers in HD: blackjack, roulette, baccarat and game shows such as Crazy Time and Monopoly Live. Asian-facing lobbies also run Andar Bahar and Teen Patti tables.
Betting should stay entertainment. Set a budget before you play, never chase losses and take regular breaks. Licensed bookmakers give you tools to stay in control:
If gambling stops being fun, our responsible gaming page has practical advice and tells you where to get help.
The bookmaker runs a partner programme that pays website owners and content creators commission for referring new customers in the markets where it is licensed. Partners get tracking links, reporting and marketing material, and the promo codes you see on review sites are usually just these tracking tags. Indian visitors cannot sign up, so referring them has no value. Our page on the bet365 affiliate programme explains how bet365 affiliates work and where the partner programme operates.
The bookmaker itself is real and long-established, regulated by the UK Gambling Commission, the Malta Gaming Authority and other national authorities that audit customer funds, game fairness and responsible gambling tools.
The danger for Indian users comes from copycats that borrow the name, logo and green-and-yellow colours. Red flags include a “bet365 India official site”, rupee deposits via UPI, an APK from an unknown domain, or a link shared in a Telegram or WhatsApp group. Names such as Lotus 365, SG Bet, Lucky Bet365 or Khelo 24 have nothing to do with the real company, so never upload documents or deposit money there. Licensing details are on our licence page.
Wherever you bet, the terms and conditions decide what happens to your money. These are the rules behind most disputes:
Account holders in licensed markets can reach the operator’s support team through live chat, by email via the contact form, or in a detailed help centre with guides on payments, betting rules and account settings. The channels on offer vary by country.
This site is independent, so we cannot open, unlock or verify accounts, and we never ask for documents or payments. For questions about our reviews, use our contact page.
With the bookmaker off the table, Indian punters look for sites with a similar mix of cricket markets, live betting and casino games. When you compare them, check the licence, rupee support, UPI deposits, withdrawal speed and how deep the IPL markets go. Our up-to-date comparison of alternatives in India does that work for you.
The bookmaker does not operate in India: it stopped accepting Indian customers in 2023. India’s Promotion and Regulation of Online Gaming Act, 2025 also targets online money games, although its commencement and court challenges are still pending.
Using a VPN breaks the terms and conditions, and accounts opened or used from restricted countries can be closed with winnings withheld. We do not recommend it.
No. Since Indian customers are not accepted, there is no valid code, promo or joining offer for India. Rupee offers that use the brand name are not genuine.
No. This is an independent review site, not run by the bookmaker or its Hillside group companies. We never take deposits or ask for your documents.
The Coates family. Denise Coates founded the company in 2000 and runs it as co-CEO with her brother John Coates.
Yes, in the countries where it operates the sportsbook prices the IPL before and during matches and streams many cricket games live.
Look for licensed sites with rupee accounts, UPI deposits and deep cricket markets. We compare the current options on our alternatives page.
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